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Cherry Blossom Festival
overview
Sakura Sakura
Manly Japanese restaurant, Daniel San, held a month-long celebration of sakura (cherry blossoms) to savour the beauty of spring while embracing the rich culture of Japan in an idyllic beachfront setting. The beachfront izakaya was transformed into a cavern of pink, with a flush of blooms from floor to ceiling. Offerings included sakura mochi ball skewers, pink pork bao, sakura sushi, and an array of sakura-inspired cocktails.
services
Campaign Identity Design
Art Direction
Photoshoot Styling
Menu Design
credits
Photography | Jared Lyons & Amy
Coverage from the campaign reached Broadsheet, Urban List, Time Out, Daily Telegraph (print), Manly Daily, Secret Sydney, Northern Beaches Living & Mosman Living.
Campaign Performance
revenue impact
Revenue was UP on previous years: ~$95k.
Almost doubling the target set ($45 increase).
landing page views
Campaign landing page visits were UP | 7,762 views
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