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Cherry Blossom Festival
Manly Japanese restaurant, Daniel San, held a month-long celebration of sakura (cherry blossoms) to savour the beauty of spring while embracing the rich culture of Japan in an idyllic beachfront setting. The beachfront izakaya was transformed into a cavern of pink, with a flush of blooms from floor to ceiling. Offerings included sakura mochi ball skewers, pink pork bao, sakura sushi, and an array of sakura-inspired cocktails.
Campaign Identity Design
Photography | Jared Lyons & Amy
Revenue was UP on previous years: ~$95k.
Almost doubling the target set ($45 increase).
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Campaign landing page visits were UP | 7,762 views
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