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Cherry Blossom Festival

overview

Sakura Sakura
 

Manly Japanese restaurant, Daniel San, held a month-long celebration of sakura (cherry blossoms) to savour the beauty of spring while embracing the rich culture of Japan in an idyllic beachfront setting. The beachfront izakaya was transformed into a cavern of pink, with a flush of blooms from floor to ceiling. Offerings included sakura mochi ball skewers, pink pork bao, sakura sushi, and an array of sakura-inspired cocktails.

services

Campaign Identity Design
Art Direction
Photoshoot Styling
Menu Design

 

credits

Photography | Jared Lyons & Amy

Coverage from the campaign reached Broadsheet, Urban List, Time Out, Daily Telegraph (print), Manly DailySecret Sydney,  Northern Beaches Living & Mosman Living.
 

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Campaign Performance

revenue impact
Revenue was UP on previous years: ~$95k.
Almost doubling the target set ($45 increase).

 

landing page views
Campaign landing page visits were UP |  7,762 views

 

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