A campaign hosted across Laundy Hotel venues commemorated Negroni Week in collaboration with Campari. Select restaurants curated a special Negroni menu, with a share of every purchase directed towards a charitable cause. The photoshoot's artistic direction embraces vibrant blood-orange textures, aiming to exude a sense of indulgence, showmanship and the comfort of a cozy living room setting. The choice of typography, inspired by vintage Italian packaging, adds a touch of nostalgia to the campaign.