New Year's Campaign for Laundy Hotels, Australia's largest hospitality group with an objective to drive bookings for the Tier 1 venues across the group. In this project, I took on the role of overseeing art direction, photo styling, and managing the shoot. The team at 2 of Us Boutique, a Laundy family establishment, joined forces with us, overseeing wardrobe selections and  hair/makeup. Having collaborated with the skilled James Tarbotton of Sure Studios on a previous World Pride campaign, I reached out to him once again to capture the essence of this campaign.