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Nova Apparel

OVERVIEW

Nova stands for renewal, versatility, & promise.


Brand development for Nova Apparel involved a flexible identity reflecting the versatility of the product for the ever-evolving modern woman. From the interlocking geometric pattern to the logo, the system shapes are interchangeable across brand collateral. A 'nova' is an astronomical event that causes a sudden surge of brightness for a star, which gives the appearance of a newness- or for the customer 'renewal'. The geometric shapes are based upon celestial geometry, derived from the star namesake. Additionally, soft pastel tones of the packaging and stationary complement the line of neutral wardrobe staples.

Branding & Identity
Packaging Design
Creative Direction

SERVICES

Nova Apparel

Brand apparel stands for renewal, versatility, & promise.

CREDITS

Studio: Lizzie Florece

Client:

Creative Director

Designer:

Photography:

MORE INFO

Nova stands for renewal, versatility & promise. Brand development for Nova Apparel involved a flexible identity reflecting the versatility of the product for the ever-evolving modern woman. From the interlocking geometric pattern to the logo, the system shapes are interchangeable across brand collateral. A 'nova' is an astronomical event that causes a sudden surge of brightness for a star, which gives the appearance of a newness- or for the customer 'renewal'. The geometric shapes are based upon celestial geometry, derived from the star namesake. Additionally, soft pastel tones of the packaging and stationary complement the line of neutral wardrobe staples.

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