Brand development for Nova Apparel involved a flexible identity reflecting the versatility of the product for the ever-evolving modern woman. From the interlocking geometric pattern to the logo, the system shapes are interchangeable across brand collateral. A 'nova' is an astronomical event that causes a sudden surge of brightness for a star, which gives the appearance of a newness or for the customer renewal. The geometric shapes are based upon celestial geometry, derived from the star namesake. Additionally, soft pastel tones of the packaging and stationary complement the line of neutral wardrobe staples.