Paddock to Picnic

To shift perceptions of Chiswick Woollahra from exclusive fine dining to an approachable casual destination, we developed a campaign injected with youthful vibrancy. Using lively colors and playful patterns to cut through market noise, the "Paddock to Picnic" concept highlighted curated baskets, lawn activations, and branded keepsakes, inviting locals to enjoy a modern, laid-back outdoor experience.