
The Mona
The old Mona Pub represented a cultural & live music landmark. It was a meeting point to gather and enjoy good food, fresh brews and up and coming artists. The Mona Vale Hotel brand draws queues from popular surfwear labels relaxed and breezy feel. The identity is carefree, casual and flexible in design. Quirky typefaces can be combined with illustrations across applications for an organic approachable spirit.
Client
Laundy Hotels
Services
Brand DesignSignage













Drawing inspiration from the relaxed, breezy aesthetic of popular surfwear labels, the Mona Vale Hotel brand exudes a laid-back energy. A key component of the design package was a series of in-venue apparel. We moved away from repetitive logo placement to create versatile, lifestyle-focused designs that feel less like promotional merchandise and more like an authentic coastal label.





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