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Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise

The Mona

The old Mona Pub represented a cultural & live music landmark. It was a meeting point to gather and enjoy good food, fresh brews and up and coming artists. The Mona Vale Hotel brand draws queues from popular surfwear labels relaxed and breezy feel. The identity is carefree, casual and flexible in design. Quirky typefaces can be combined with illustrations across applications for an organic approachable spirit.

Client

Laundy Hotels

Services

Brand DesignSignage

Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans

Drawing inspiration from the relaxed, breezy aesthetic of popular surfwear labels, the Mona Vale Hotel brand exudes a laid-back energy. A key component of the design package was a series of in-venue apparel. We moved away from repetitive logo placement to create versatile, lifestyle-focused designs that feel less like promotional merchandise and more like an authentic coastal label.

Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans

View More Projects

All Rights Reserved Lizzie Florece ©

LIZZIE • FLORECE

WORK

ABOUT

Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise

The Mona

The old Mona Pub represented a cultural & live music landmark. It was a meeting point to gather and enjoy good food, fresh brews and up and coming artists. The Mona Vale Hotel brand draws queues from popular surfwear labels relaxed and breezy feel. The identity is carefree, casual and flexible in design. Quirky typefaces can be combined with illustrations across applications for an organic approachable spirit.

Client

Laundy Hotels

Services

Brand DesignSignage

Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans

Drawing inspiration from the relaxed, breezy aesthetic of popular surfwear labels, the Mona Vale Hotel brand exudes a laid-back energy. A key component of the design package was a series of in-venue apparel. We moved away from repetitive logo placement to create versatile, lifestyle-focused designs that feel less like promotional merchandise and more like an authentic coastal label.

Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans

View More Projects

All Rights Reserved Lizzie Florece ©

LIZZIE • FLORECE

WORK

ABOUT

Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise

The Mona

The old Mona Pub represented a cultural & live music landmark. It was a meeting point to gather and enjoy good food, fresh brews and up and coming artists. The Mona Vale Hotel brand draws queues from popular surfwear labels relaxed and breezy feel. The identity is carefree, casual and flexible in design. Quirky typefaces can be combined with illustrations across applications for an organic approachable spirit.

Client

Laundy Hotels

Services

Brand DesignSignage

Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans

Drawing inspiration from the relaxed, breezy aesthetic of popular surfwear labels, the Mona Vale Hotel brand exudes a laid-back energy. A key component of the design package was a series of in-venue apparel. We moved away from repetitive logo placement to create versatile, lifestyle-focused designs that feel less like promotional merchandise and more like an authentic coastal label.

Typography outline in Rethink Sans
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Typography outline in Rethink Sans

View More Projects