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Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise

Watsons Bay Boutique Hotel

Breathing new life into an iconic beachside Sydney landmark. Over the years, as we engaged in brand activations for Watsons Bay Boutique Hotel at the Sydney Collective, it became evident that a brand update was long overdue. Our primary focus in shaping this new identity was to encapsulate the aspirational feeling of entering Watsons. 

Client

The Sydney Collective

Services

Brand DesignSignage

Credits

Art Direction: Ali Ozden Design: Ali Ozden, Lauren Dannenberg, Phoebe MackayFood Photography: Jared Lyons

Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise

Seeking a fresh perspective, I enlisted the expertise of Ali Ozden, an external Art Director from Universal Favourite, to collaborate with our in-house team in revitalising this seaside haven. Leading us through the process of shaping our identity, Ali provided a foundational style presentation for our in-house team to further develop into guidelines and implement across the entire venue. 

Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise

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All Rights Reserved Lizzie Florece ©

Lizzie Florece

Work

About

Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise

Watsons Bay Boutique Hotel

Breathing new life into an iconic beachside Sydney landmark. Over the years, as we engaged in brand activations for Watsons Bay Boutique Hotel at the Sydney Collective, it became evident that a brand update was long overdue. Our primary focus in shaping this new identity was to encapsulate the aspirational feeling of entering Watsons. 

Client

The Sydney Collective

Services

Brand DesignSignage

Credits

Art Direction: Ali Ozden Design: Ali Ozden, Lauren Dannenberg, Phoebe MackayFood Photography: Jared Lyons

Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise

Seeking a fresh perspective, I enlisted the expertise of Ali Ozden, an external Art Director from Universal Favourite, to collaborate with our in-house team in revitalising this seaside haven. Leading us through the process of shaping our identity, Ali provided a foundational style presentation for our in-house team to further develop into guidelines and implement across the entire venue. 

Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise

View More Projects

All Rights Reserved Lizzie Florece ©

Lizzie Florece

Work

About

Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise

Watsons Bay Boutique Hotel

Breathing new life into an iconic beachside Sydney landmark. Over the years, as we engaged in brand activations for Watsons Bay Boutique Hotel at the Sydney Collective, it became evident that a brand update was long overdue. Our primary focus in shaping this new identity was to encapsulate the aspirational feeling of entering Watsons. 

Client

The Sydney Collective

Services

Brand DesignSignage

Credits

Art Direction: Ali Ozden Design: Ali Ozden, Lauren Dannenberg, Phoebe MackayFood Photography: Jared Lyons

Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise

Seeking a fresh perspective, I enlisted the expertise of Ali Ozden, an external Art Director from Universal Favourite, to collaborate with our in-house team in revitalising this seaside haven. Leading us through the process of shaping our identity, Ali provided a foundational style presentation for our in-house team to further develop into guidelines and implement across the entire venue. 

Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise
Typography outline in Rethink Sans
Typography outline in Rethink Sans
Image of man working on computer with the following text overlayed: Trustworthy, approachable, reliable, precise

View More Projects