overview

From Paris to Sydney

Whalebridge symbolises the plight of the whale, the movement and travel patterns are a symbol of the romanticised spirit of travel, transit and voyage. Nestled in the heart of Circular Quay, where tourists, travelers, and locals converge, Whalebridge welcomes the curious, the creative, the free-spirited, the hungry and the adventurous. 

The concept behind this identity involved bridging traditional French aesthetics with contemporary delight. Positioned in the vicinity of the Sydney Opera House, our inspiration was drawn from classic French Theatre posters. We aimed to establish a link between the visual elements of heritage and playfulness. Additionally, we achieved this by framing photography with romanticised French phrases and their English translations to juxtapose the two.