From Paris to Sydney
Whalebridge symbolises the plight of the whale, the movement and travel patterns are a symbol of the romanticised spirit of travel, transit and voyage. Nestled in the heart of Circular Quay, where tourists, travelers, and locals converge, Whalebridge welcomes the curious, the creative, the free-spirited, the hungry and the adventurous.
The concept behind this identity involved bridging traditional French aesthetics with contemporary delight. Positioned in the vicinity of the Sydney Opera House, our inspiration was drawn from classic French Theatre posters. We aimed to establish a link between the visual elements of heritage and playfulness. Additionally, we achieved this by framing photography with romanticised French phrases and their English translations to juxtapose the two.
Branding & Identity
City of Sydney Tender Deck
Photography | Jared Lyons
The right dash of French finesse in a sun drenched harbour side setting.
Think: A pop up of Paris in Circular Quay with a bit of French edge at the intersection of travel, theatre & the arts.
Brass signage & garage door painting
Custom scarfs, aprons, pins & shirts
The glassware plimsoll line features a whale tail peeking out of the water.
Artwork inspired by vintage French Theatre Posters