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World Pride at the Imperial


Mardi Gras + World Pride 

The iconic Imperial Erskineville (featured in the cult classic
Australian Film, Priscilla Queen of the Desert
), became an epicenter of celebration and inclusivity as it hosted a series of vibrant events during Sydney World Pride Mardi Gras

Within this campaign, my role encompassed curating the moodboard for both the photoshoot and art direction for video content. We explored the concept of spotlights signaling the theme of "amplifying voices," a central theme of Sydney World Pride. The campaign itself was composed of three segments, commencing with a frantic 'The Queens are Coming' teaser done in a UGC style, followed by two supplementary hype reels. Additionally, we incorporated square backdrops with vivid neon hues as a tribute to the Sydney World Pride Hero campaign video.  Thanks to the talented Sure Studios team, we were able to bring this story to life. 


Photoshoot Art Direction 
Colour Grading
Video Editing


Videography | Sure Studios,


Photography | Sure Studios,

James Tarbotton
Marketing | Cat Frohlich
Styling & Makeup | The Queens

teaser 1

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Teaser Video
performance stats 

The Imperial World Pride Teaser Video (below) quickly became the most viewed ever shared to the account and after 30 day of evaluation had the following results:

imperial facebook 
Reach was UP 39.8%  |  Page Visits UP 203.3%

imperial instagram
Reach was UP 49.4%  |  Engagement was UP 57.4%

hero teaser

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teaser 3

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With its rich history of supporting the LGBTQ+ community, the Impy served as a perfect backdrop for the festivities, spotlighting dazzling talent, creativity and the enduring spirit of acceptance that defines Sydney's Mardi Gras.

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